Privacy Policy for Power in Motion

**Introduction**

Power in Motion ("we," "us," or "our") operates as a fitness gym located in Columbus, Ohio. We are committed to protecting the privacy and security of our end users ("you" or "users"), who are primarily Ohio residents engaging with our services, such as gym memberships, tours, consultations, and related communications. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our business, including through our website (thepowerinmotion.com), in-person visits, or digital communications.

This policy complies with applicable federal and Ohio laws, including A2P 10DLC requirements for SMS messaging. By using our services, you consent to the practices described in this policy. If you do not agree, please do not provide us with your information or use our services.

**Information We Collect**

We collect personal information that you voluntarily provide or that we obtain through your interactions with us. This may include:

- **Contact Information**: Name, email address, phone number, and mailing address (e.g., when signing up for a membership, booking a tour, or requesting a consultation).

- **Fitness and Health-Related Information**: Details about your fitness goals, level of experience, injuries, medical conditions, or availability (collected during consultations or forms to tailor services).

- **Payment Information**: Billing details, such as credit card numbers or bank information, processed securely for memberships or services.

- **Usage Data**: Information about how you use our website or services, such as IP address, browser type, pages visited, and time spent (collected via cookies or similar technologies).

- **Communication Preferences**: Opt-ins for SMS reminders, newsletters, or promotions.

We do not collect sensitive personal information (e.g., racial or ethnic origin, religious beliefs, or biometric data) unless you voluntarily provide it in the context of fitness consultations, and even then, it is used only for service delivery.

For SMS messaging (e.g., tour confirmations or reminders), we collect your phone number only with your explicit consent via a checkbox or keyword opt-in (e.g., replying "JOIN" or "YES").

**How We Use Your Information**

We use your personal information for legitimate business purposes, including:

- Providing and managing gym services, such as scheduling tours, consultations, classes, or memberships.

- Communicating with you via email, phone, or SMS for confirmations, reminders, updates, or support (e.g., notifying you of class changes or promotional offers).

- Processing payments and managing accounts.

- Improving our services, analyzing trends, and personalizing your experience (e.g., recommending workouts based on your goals).

- Sending marketing materials, but only with your consent (e.g., opt-in for newsletters or promotions).

- Complying with legal obligations, such as record-keeping or dispute resolution.

Under A2P 10DLC guidelines for SMS, we use your phone number solely for transactional or consented marketing messages. Examples include appointment reminders or opt-in promotions. We do not use SMS for unsolicited advertising.

**How We Share Your Information**

We do not sell your personal information. We may share it in limited circumstances:

- **Service Providers**: With trusted third parties (e.g., payment processors like Stripe, email/SMS providers, or scheduling tools) who assist in operating our business. These providers are contractually required to protect your data and use it only for the services they provide.

- **Business Partners**: With affiliates or partners for joint promotions or services (e.g., collaborating with local trainers), but only with your consent.

- **Legal Requirements**: If required by law, such as in response to a subpoena, court order, or government request. We may also disclose information to protect our rights, safety, or property.

- **Business Transfers**: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

**SMS-Specific Sharing and Consent (A2P 10DLC Compliance)**

For SMS communications, all opt-in data and consent records (including timestamps and IP addresses where applicable) are kept strictly confidential. We will never sell, rent, or share your mobile number or consent data with third-party marketers, affiliates, or any unauthorized parties. Sharing of phone numbers and opt-in data is limited to subcontractors or service providers under strict confidentiality agreements, solely to support SMS program operations (e.g., delivery or technical support). This ensures compliance with A2P 10DLC carrier guidelines, which prohibit deceptive or unlawful SMS practices.

**Cookies and Tracking Technologies**

Our website uses cookies and similar technologies to enhance functionality, analyze usage, and personalize content. These may include essential cookies (for site operation) and analytics cookies (e.g., Google Analytics for traffic insights). You can manage cookie preferences through your browser settings. We do not use cookies for targeted advertising without consent.

**Data Security**

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, such as encryption for payments, access controls, and secure servers. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security. In the event of a data breach, we will notify affected Ohio users as required by applicable laws.

**Your Rights and Choices (Ohio Residents)**

As Ohio residents, you have rights regarding your personal information, consistent with state and federal laws:

- **Access and Correction**: Request details about the personal information we hold about you and correct inaccuracies.

- **Deletion**: Request deletion of your information, subject to legal retention requirements (e.g., for financial records).

- **Opt-Out**: Withdraw consent for marketing communications, including SMS (reply "STOP" to any message) or email (use the unsubscribe link).

- **Do Not Sell**: We do not sell your data, so no opt-out is needed, but you can request restrictions on sharing.

To exercise these rights, contact us at the details below. We will respond within 45 days (extendable if needed). For SMS opt-outs, we honor keywords like "STOP," "UNSUBSCRIBE," or "END" immediately, and we will not send further promotional messages.

We do not discriminate against users for exercising these rights (e.g., by denying services).

**Children's Privacy**

Our services are not directed to children under 13. We do not knowingly collect personal information from children. If we learn we have collected such data, we will delete it promptly.

**Data Retention**

We retain your personal information only as long as necessary for the purposes outlined (e.g., membership duration plus legal requirements, typically 1–7 years for financial records). After that, we securely delete or anonymize it.

**International Transfers**

As a U.S.-based business serving Ohio users, we do not transfer data outside the United States.

**Changes to This Policy**

We may update this Privacy Policy to reflect changes in our practices or laws. We will notify you via email or website posting (with the new effective date) at least 30 days before changes take effect, unless required sooner by law. Continued use of our services after changes constitutes acceptance.

**Contact Us**

If you have questions about this Privacy Policy or our practices, please contact:

Power in Motion  

Attn: Alex Powers  

5576 N. Hamilton Road

Columbus, OH 43230

Email: info@thepowerinmotion.com 

Phone: 614-623-0814

For SMS consent issues, reply "HELP" to any message or contact us directly.

This Privacy Policy is governed by Ohio and U.S. federal law.